'Supersites' and the slow takeup of RSS

Micro Persuasion.

There's been a lot of debate about why RSS usage has been slow to take off among mainstream Internet consumers. Here's one reason. Most Web users only visit six sites on a regular basis, according to a UK study. What's more, 95% say they go online with a specific destination in mind. The researchers are calling this the 'Supersite' phenomenon.

Imagine. A whole web of informaion and opinion and most people limit themselves to just a few sites (and for most people that means old media online). Will the world ever embrace diversity?

Comments

[Easton Ellsworth]

Most Web users only "need" to visit a few sites a day at most. I didn't need to do much more than check my email or read the news until I had a job that directly involved the use of the Web.

I think it will be fun to watch the world change as more people feast, rather than merely nibble, at the Internet's table.