Watson Wyatt Worldwide Research Reports.
Firms that communicate effectively are 4.5 times more likely to report high levels of employee engagement versus firms that communicate less effectively.
Hardly a surprising finding, but good to see confirmed when some people tend to look past communication when they are looking to find ways to get employees more engaged.
If an organisation says there is an employee engagement problem, you can do a lot worse than address the communications problem and then see if there is still an engagement problem.
Strong confirmation that any good communications strategy starts from the inside and works its way to the outside. Many companies tend to forget that ready made bunch of potential evangelists called employees, much to their peril.
Posted by: chris newlan | 10 April 2006 at 10:58 AM
Absolutely Chris, and vice versa people often wonder why they are getting negative treatment in the media without looking first at the source and causes of those stories which are often internal.
Posted by: Trevor Cook | 10 April 2006 at 12:01 PM