16 April 2006

Daily comments on PR, media and related stuff

16 Apr 2006 09:05:00

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How the media is responding to online growth and why it matters to PR Richard Edelman has a great summary of his recent discussions with some of the world's great financial publications Richard Edelman - 6 A.M.. The demographics of MSM on-line are changing and becoming more like the MSM itself. An example is Forbes.com, where the average reader of the magazine is only three or four years older than the on-line entry. The on-line products are drawing younger readers to the mainstream entries. The growth is stunning--note that in the month of March, Forbes.com had 19 million unique visitors, up from 8 million a year ago. You get the sense that change is...
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Is your IT department the real enemy? a shel of my former self. In case you hadn’t heard about it, some companies have begun blocking RSS feeds at the firewall. The rationale for this short-sighted, counterproductive bit of paranoid stupidity ranges from bandwidth worries to productivity concerns. Exactly, IT departments have strengthened their control over their internal systems in recent years. Now, they have to let go because we're entering the era of the user as controller. If IT departments don't let go - the HUGE productivity gains to be had from things like RSS feeds and aggregators will be lost. OTH, I continue to be amazed...

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