Daily comments on PR, media and related stuff

• Should you bypass established critics
• Think the Internet will replace TV ? Think again
  ”despite a great deal of arm waving from “visionaries,” our telecommunications infrastructure is woefully unprepared for widespread delivery of advanced services, especially video, over the Internet. Downloading a single half hour TV show on the web consumes more bandwidth than does receiving 200 emails a day for a full year. Downloading a single high definition movie consumes more bandwidth than does the downloading of 35,000 web pages; it’s the equivalent of downloading 2,300 songs over Apple’s iTunes web site. Today’s networks simply aren’t scaled for that."
• Re-syndicating your blog content through Rapidfeeds
  Hmmm, I wonder if this solves a problem or is just another cute idea.
• Is Podcasting Evolutionary or Revolutionary?
  Some good points on the limitations -but when I'm stuck in an airport in Melbourne and I can listen to the Reith lectures from the BBC, followed by some blues podcasts from the UK, Aust, and the US and then maybe catch-up on a few ABC radio national programs. Or whatever order I feel like and if one gets dull I just zap to the next. Well, that's revolutionary enough for me. Stuff I want, when I want it, wherever I am - isn't that what the Web 2.0 thing is all about. I just don't think everything has to broken down into easily searchable nanobites of info. I like whacking on the noise-cancelling headphones and RELAXING just occasionally!
• Release the spin and then the study
  "A spokesman for the NSW Minister for Health, John Hatzistergos, said the full report would be released soon. Dr Booth presented highlights at a conference held by the advocacy group Diabetes Australia NSW last week." This is another one of those clever PR stunts that I think the blogging revolution will increasingly call into question. A national headline which claims the study is groundbreaking etc. So you think wow I'll have a look but no. Just the media release at the moment. So how can the journalists be so confident if they haven't seen the report and no-one else has either. Talk about gullible!
• The Prague Post On The Impact Of Business Blogging
• Should PR firms take equity in their clients?
  No, clients run their businesses and PR helps them. If you want to become a VC do it through a professional process. PR agencies live and die on reputation, theirs, if they do a good job the word spreads. Ditto for a bad job. That's skin in the game