15 June 2006

P&O apologises for sexist, insensitive ads

National - smh.com.au.

P&O CRUISES has issued an apology for its advertising campaign that promoted cruises with images of bikini-clad women using the slogans "Seamen wanted", "more girls" and "more fun" on board for men.

What were they thinking? Presumably this was supposed to be a clever marketing campaign targeted at a particular audience (ie men who hate women) and not one they ever wanted to see on the front page of a newspaper during a murder inquest. But any serious company does an issues analysis on this stuff and thinks through the possible consequences. It would seem that P&O didn't do that preparation. Reputation counts guys.

15 Jun 2006 05:47:35

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