How (and how not) to pitch to a blogger

John Scalzi presents a brilliant critique on how best and how best not to pitch to a blogger.

In the process, he embarrasses a high-profile Californian PR firm and attracts a written apology from the firm's CEO, who informs him the employee responsible has been fired!

... as it happens, yesterday I received two e-mails from two different people, both of whom were trying to get me interested -- as a blogger -- in incorporating the businesses they're promoting into my site. One of them did a bad job of it, and one of them did a good job of it, both in the sense of promoting their services to me as a blogger, and (incidentally) promoting their services to me as John Scalzi. As an object example of each, I'm going to present these marketing messages to you now, and explain all the ways they do and don't work. (read more)