Trevor Cook: A PR 2.0 Essential Readings List

02 April 2007

A PR 2.0 Essential Readings List

I’m often asked by many PR pros who want to get up to speed on new ‘2.0’ communications strategies: “How do I start? Where do I find the best sources of information?” The problem with getting started is not the lack, but the overwhelming volume of information and expert opinion available. So, to help you narrow down your search and get started quickly, I’ve put together an “Essential Readings List”.

A very useful list.

2 Apr 2007 10:21:31

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Rudd online. Not there yet The ALP's climate change conference today - National Climate Change Summit :: Home. - seems to have been devoid of any public participation. The website offers videos including a 'special message from Al Gore and an opportunity to donate to the ALP. But no blogging and no attempt at getting a conversation going. A very dated approach. Australian politicians just don't trust the voters.

Alan Jones loses his political impact The Daily Telegraph. "The King of Radio'' was once considered one of the most influential people in Australia, but an investigation by The Sunday Telegraph reveals his power is increasingly seen as a myth, with Labor politicians reluctant to appear on his program. They say Jones is so tainted by right-wing bias that he is hardly worth talking to. "He's gone too far, once too often,'' former premier Bob Carr said. Jones campaigned heavily against the ALP during the recent NSW election campaign but failed to swing votes to make a difference. Debnam might not be the only big loser.