Trevor Cook: Political Device Goes Corporate

06 June 2007

Political Device Goes Corporate

Corporate marketing strategies used to sell political candidates are being refined and pitched back to businesses.

6 Jun 2007 06:42:15

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Australia and Web 2.0 I went to this great little lunch-time event today organised by Ross Dawson. It was held at the KPMG offices, was invite only (thanks Ross) and had a strong business focus. Over the next few days, I intend to write about some of the great web 2.0 businesses on display at the event but for now some random thoughts and ideas and facts that captured by notice: The Sensis representative pointed out that Australian corporates are very reluctant to expose their brands to review and comment etc. I think it goes deeper than that. I think their brands actively exclude...

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