Trevor Cook: Blogs and self promotion

04 January 2008

Blogs and self promotion

The truism of the web: people talking about you is far more effective than talking about yourself.

Which funnily enough has always been true in traditional media. Its why PR, in the form of third party endorsement, is more effective than advertising. When you say your work is good, the audience thinks he would say that wouldn't he. In short, they discount for self-interest and bias.

4 Jan 2008 20:57:13

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