Trevor Cook: Melbourne blogger earns $US250k annually from ads

15 January 2008

Melbourne blogger earns $US250k annually from ads

From Wall Street Journal: "Darren Rowse, the Melbourne, Australia-based writer of ProBlogger.net, a popular blog that teaches other bloggers how to make money, earned roughly $250,000 in 2007 off ads on three blogs he writes. Mr. Rowse says he makes the most off traditional display advertising, where advertisers pay a fee to appear, but he also has used affiliate ads and Google AdSense." That's a fair bit more than most journalists and PR types. But can it be replicated by other Australian bloggers?

15 Jan 2008 18:43:06

1 Comment

Interesting. It also raises a subsidiary question with regard to payment of Australian income tax by bloggers who earn income in this manner.

Just as eBay handed over information about Australian sellers to the Australian Taxation Office, so to will the ATO eventually call upon Google and other affiliate program providers to supply information about adsense and the like to them for the purpose of data matching to Australian tax payers.

Posted by: Bob Meade | 17 January 2008 at 12:42 PM

The comments to this entry are closed.

Marvellous Moro This is another great restaurant I went to in London last November. In some ways, it was the best and I've been tardy in not referring to it earlier. That's not because I've forgotten about it because I've been cooking from their recipe books quite a bit. Moro is in Exmouth Market (Clerkenwell) and it has been there for about a decade. It is very well-known, and again its owners (two people called Sam Clark) worked at the River Cafe, that remarkably influential establishment. Moro is spanish for moor and the restaurant and its three cookbooks boast some great spanish...

Limits to reining in the lobbyists The Canberra Times. No amount of regulating the lobbying industry and no amount of increasing free speech for the NGO sector will transform the way interests and industries throw their weight around. The author is right to argue that better regulation is required, while being realistic about its potential to be fully effective.