Great Marketing Quote from Peter Drucker

Strategic Public Relations.

"Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation.

“Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." – Peter Drucker

Simplified for effect, of course, but not a long way off the reality. Strangely, many organisations cut back on innovation and marketing when things get a little tight often induicng a downward spiral.