25 March 2012

Media interviews: How not to do it

This clip from a media doorstop done by the ALP's Gai Brodtmann earlier this week is ideal for media training.

Rule 1: know what you're talking about (briefing notes and key messages aren't enough)

Rule 2: be ready to answer follow-up questions from the media (refer to rule 1)

Rule 3: if you don't know the answer, don't make stuff up (refer to rules 1 and 2)

25 Mar 2012 18:08:17 | ALP and unions, Media, Public Relations

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